Lexasure Financial Group and Blimobil Announce Proposed Strategic Partnership

Lexasure Financial Group Limited (“Lexasure” or the “Company”), a leading provider of reinsurance and insurtech solutions in South and Southeast Asia, and PT Nawa Carciege Indonesia (“Blimobil“), an Indonesian digital trading platform in the auto market, announced a memorandum of understanding for a proposed strategic partnership that will provide a broad range of insurance offerings in Indonesia.

Under the terms of the agreement, Lexasure will make an investment in Blimobil. Blimobil’s marketplace, enabled by Lexasure and its partner network of insurers, will offer access to insurance products, including car insurance, usage-based auto insurance, home appliance, auto extended warranty insurance, and guaranteed asset protection (GAP) insurance.

Davy Jeffry Tuilan, Chief Executive Officer of Blimobil, said, “Launched in January, Blimobil is a rapidly growing online platform that connects independent car dealers, members, and buyers in Indonesia, with over 250 used car dealers currently participating in our network and rapidly scaling to 1,000 used car dealers by the end of 2023. Partnering with Lexasure broadens our ability to meet consumer needs with one-stop shopping for auto, financing, and now insurance products and services.”

Under the proposed strategic partnership, Lexasure will also provide back-end digital onboarding solutions and claims management for new insurance products through reinsurance capabilities such as personal cybersecurity insurance, personal accident, electronic products, extended warranty, pet insurance, and other lifestyle insurance.

“Building strategic partnerships is a cornerstone of our near-term strategy as we seek to accelerate the industry’s digital transformation and grow our footprint in key markets,” said Ian Lim, Chief Executive Officer of Lexasure. “Working with Blimobil presents an opportunity to offer a competitive suite of insurance products in the region with a local partner that can add value to a growing base of consumer relationships.”

The creation of the proposed strategic partnership is subject to the negotiation of definitive agreements with customary closing conditions, including regulatory approval.