Unlimit Appoints Pedro Azevedo as Head of Sales, EU to Support Next Phase of Growth in the Region

Unlimit, a leading global fintech company providing the world’s largest portfolio of financial technology services, today announced the appointment of Pedro Azevedo as Head of Sales, EU. Based in Lisbon, Portugal, Azevedo will lead Unlimit’s commercial strategy across the European Union, strengthening the company’s regional presence and accelerating its next phase of growth.

In his new role, Azevedo will be responsible for scaling Unlimit’s enterprise sales organization across Europe, expanding strategic partnerships, and deepening relationships with global and regional merchants, financial institutions, and digital platforms.

Pedro brings over a decade of experience in global payments and fintech, with deep expertise across Europe, Latin America, and Asia. He combines strategic leadership with hands-on exposure to complex, multi-market payment environments, including cross-border payments and foreign exchange, and has a strong track record of supporting businesses operating at international scale. 

“The European Union is a strategically important growth region for Unlimit, with strong demand for scalable, compliant, and intelligent financial infrastructure,” said Wolf Ruzicka, Chief Commercial Officer at Unlimit. “Pedro’s deep regional expertise and leadership will be instrumental as we strengthen our regional presence and help customers operate seamlessly across borders.”

In his role, Azevedo will focus on aligning Unlimit’s commercial execution with its broader business strategy, supporting enterprises as they optimize cross-border payments, local acquiring, treasury operations, and emerging digital asset use cases, while benefiting from dedicated local support and market-specific expertise.

“I am excited to join Unlimit at such a pivotal moment in its growth. The company’s strategy of combining strong local presence with a powerful global infrastructure helped it establish itself as a global fintech leader, and I believe this is only the beginning of its success story,” said Pedro Azevedo, Head of Sales, EU at Unlimit. “I look forward to working closely with our customers and partners across Europe and helping them scale internationally with greater speed, resilience, and efficiency.”