Juniper Square Appoints Jason Sheller as Global Head of Go-To-Market, Fund Administration

WHY THIS MATTERS:
Private markets firms are facing a structural shift in how they run their back offices. As LPs demand faster, more granular reporting and regulators raise expectations around oversight and controls, traditional fund administration models are struggling to keep pace. This is driving a move toward technology-connected, outsourced operating models that combine specialist expertise with real-time data access. Go-to-market leadership in this space is no longer just about sales—it’s about guiding GPs through operational transformation at scale. As private equity, real estate and private credit strategies grow more complex, providers that can align fund administration with integrated technology platforms are becoming critical infrastructure for the next phase of private markets growth.

Juniper Square, the fund operations partner to more than 2,000 private markets GPs, today announced the appointment of Jason Sheller as Global Head of Go-To-Market, Fund Administration. Sheller joins the company at a pivotal moment of growth and will lead the global go-to-market strategy for the company’s Fund Administration business.

As private equity, real estate, and venture capital firms face accelerating demands from their LPs for data transparency and accessibility, many GPs are exploring connected technology and outsourced fund administration solutions that scale while mitigating risk. By outsourcing operational processes such as investor onboarding, compliance, accounting, and reporting to Juniper Square’s expert teams—supported by its GPX Platform—GPs can focus on their strategic priorities while maintaining transparency and control.

“GPs are currently reimagining their back-office strategies, as private markets firms increasingly demand technology-connected fund administration, and Juniper Square is at the forefront of this transformation,” said Stephanie Miller, COO of Juniper Square. “With his deep expertise on advising private markets firms on how to scale their operations, Jason will ensure we continue to help our customers build modern, resilient operating models for the future.”

Sheller brings more than 20 years of experience leading global sales and business development teams across financial services, with deep expertise in private equity, real estate, and alternative fund administration. Most recently, he served as Senior Managing Director, Global Head of Business Development & Strategy for Real Estate Fund Administration at CBRE. He previously held senior leadership roles at Deutsche Bank and J.P. Morgan Securities Services.

“Joining Juniper Square is an incredible opportunity to help drive the next evolution of the private markets,” said Sheller. “By combining sophisticated AI and technology with a foundation of global operations experience, Juniper Square is uniquely positioned for exceptional growth. I couldn’t be more excited to help scale our impact in this space.”

Juniper Square now supports more than $250B in assets under administration and was recently named “Fund Services One to Watch” by Global Custodian—a testament to the company’s growing reputation as a firm that combines the best technology and fund administration service in the private markets. In 2025, Juniper Square acquired Tenor Digital to strengthen its ability to serve the fast-growing private credit market, as well as Forstone Luxembourg to deliver integrated fund administration and efficient cross-border operations to private markets GPs at a global scale.

FF NEWS TAKE:
This appointment signals Juniper Square’s ambition to accelerate adoption of modern fund administration globally. The key question will be how quickly GPs move from legacy processes to fully connected operating models. Watch for continued momentum in private credit and cross-border administration as demand for scalable, transparent solutions intensifies.