Yeeld and WealthKernel Team up to Simplify Money Management and Investing

WealthKernel, a digital investing infrastructure provider, today announces a partnership with Yeeld, an AI-powered financial assistant built to make money management simple and accessible.

For many, managing money is overwhelming. Traditional financial tools are often fragmented across multiple platforms, making budgeting, saving and investing complex. A 2024 study by the FCA revealed that approximately 6.5 million adults rated their confidence in managing money and their knowledge of financial matters as very low. Another study showed that about a quarter of UK adults (26%) stated they had never learned how to manage their finances and plan for the future. This highlights the need for more accessible and affordable tools that can help everyday people understand and manage their finances with confidence.

The financial confidence gap has a significant impact on wealth in the UK, and individuals who are financially confident tend to save and invest more consistently. Yeeld aims to bridge this gap with its all-in-one financial app. By combining proprietary AI with open banking data, Yeeld helps users understand, save, spend and invest their money more efficiently. The app analyses spending behaviour, builds personalised budgets and benchmarks financial habits against anonymised peer data. Users also benefit from features such as dedicated accounts, Visa cards and cashback rewards.

Through this partnership, Yeeld will use WealthKernel’s API-first infrastructure, including account wrappers such as ISAs, GIAs and SIPPs. Yeeld operates as an Appointed Representative of WealthKernel and plans to expand into Europe, using WealthKernel’s regulatory license and platform.

“We set out to build an AI-powered financial assistant that helps people truly understand their money and build smarter habits”, said Preston Brown, CEO of Yeeld. “Partnering with WealthKernel gives us the regulated investment infrastructure to deliver ISAs, GIAs, and SIPPs with confidence — creating a simpler, more empowering experience for our customers.”

“Instead of relying on outdated budgeting tools, Yeeld is giving users a smarter and simpler way to save and build wealth passively. We’re excited to partner with businesses like Yeeld that make financial well-being more accessible for everyone,” said Karan Shanmugarajah, CEO of WealthKernel.    

Yeeld is also developing micro-investing tools that will allow its users to automatically invest cashback, round up spare change, or make small daily contributions. The app is currently in internal testing with a phased rollout planned.