Breaking News
Wildfire Systems Supercharges Loyalty Program Growth with Action Rewards
Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today launched Action Rewards, a powerful new feature in Wildfire’s white-label rewards platform. Designed to offer plug-and-play support for rewarding valuable customer behaviors with cash bonuses, Action Rewards allows banks, card issuers, and technology providers, to incentivize consumers to perform specific actions, such as enrolling in loyalty programs, activating card benefits, and installing online shopping companions.
Historically, businesses have spent much time and money to develop their own incentive programs. Wildfire’s Action Rewards removes both cost and technical barriers for its clients, providing them with a turnkey solution to deploy incentive programs and customizable engagement campaigns without requiring any technical development work. As part of the Action Rewards feature, Wildfire also provides a marketing playbook with strategic insights on how to optimize and promote incentive offerings to maximize program participation and growth.
With consumer sentiment in the U.S. hitting its lowest point in twelve years and inflation concerns rising, benefits and cashback programs have become essential tools for businesses looking to drive engagement and loyalty by helping their customers earn and save money when they shop. Incentive programs like Action Rewards drive increased program engagement, by moving loyalty program members to their first purchase and thus their first shopping reward, more quickly, resulting in higher customer lifetime value.
Program results highlight the impact of Action Rewards: A Wildfire client with more than 5 million users tested incentives for installing their online shopping companion in their rewards program marketing experienced a 356% increase in their installation rate, as compared with the control group.
“Developing and maintaining incentive programs can be time-consuming, costly, and difficult to prioritize,” said Jordan Glazier, CEO, Wildfire Systems. “Action Rewards eliminates that burden by automating the process, enabling our clients to drive engagement while reducing go-to-market costs. This feature is another example of how Wildfire continues to innovate, helping our clients accelerate growth and reach their business goals.”
People In This Post
Companies In This Post
- Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in Partnership with Sightline Payments Read more
- Tembo Hires Alexander Snapes as Head of CRM Read more
- Compass Plus Technologies Unveils FraudAxis: AI-powered, Real-time Fraud Management Solution for Financial Institutions Read more
- MongoDB Launches AI-Powered Application Modernization Platform to Reduce Technical Debt and Speed Innovation Read more
- EvoluteIQ Secures $53m Growth Investment Led by Baird Capital to Accelerate Global Expansion of Its Agentic AI Platform Read more
Compass Plus Technologies Unveils FraudAxis: AI-powered, Real-time Fraud Management Solution for Financial Institutions
Compass Plus Technologies, a global provider of retail banking and payments software, today announced the launch of FraudAxis, its next-generation fraud management platform designed to help financial institutions detect, prevent, and predict fraud in real time across all payment channels.
MongoDB Launches AI-Powered Application Modernization Platform to Reduce Technical Debt and Speed Innovation
MongoDB, Inc. (NASDAQ: MDB) today announced the launch of MongoDB AMP, an AI-powered Application Modernization Platform that helps enterprises quickly transform legacy applications into modern, scalable services.
FNZ and AJ Bell Extend Long-Term Partnership with New 10-Year Agreement
FNZ, the global wealth management platform, and AJ Bell, one of the UK’s leading investment platforms, today announced a new 10-year agreement, further strengthening their successful partnership that has been in place since 2009.
Finova Unveils New Specialist Buy-to-let Platform, Enabling Lenders to Launch Products in Four Months
Finova, the UK’s largest cloud-based mortgage and savings software provider, has today announced the launch of its new pre-configured specialist buy-to-let (BTL) origination solution for lenders.
One in Five (18%) Pension Holders Don’t Understand a Single Pension Term, According to New Research
Pensions remain clouded in jargon and new research from Wealthify reveals the impact this has on understanding
UK Centre Stage of European Fintech Comeback as AI Ushers in New Era
Finch Capital released the tenth edition of its State of European Fintech Report
Allica Bank Expands Support for Soft Assets in Response to Broker Demand
Allica Bank announced an expansion of its soft asset finance offering, giving brokers and their clients more choice
Rush Street Interactive Launches Industry’s First Integrated Payments Debit Solution at BetRivers, in Partnership with Sightline Payments
Sightline Payments® and Rush Street Interactive (NYSE: RSI) (“RSI”) today announced the launch of the gaming industry’s first integrated debit payments solution, debuting on the RSI’s BetRivers® platform.
Tembo Hires Alexander Snapes as Head of CRM
Tembo, the award-winning savings and mortgage platform, has hired Alexander Snapes as its new Head of Customer Relationship Marketing (CRM). Snapes brings more than a decade of eCommerce and digital marketing experience to the role. He joins from Bark, the UK’s largest and fastest-growing services marketplace, where he spent nearly four years as Head of CRM, leading customer engagement and retention strategies during a period of rapid growth.
Compass Plus Technologies Unveils FraudAxis: AI-powered, Real-time Fraud Management Solution for Financial Institutions
Compass Plus Technologies, a global provider of retail banking and payments software, today announced the launch of FraudAxis, its next-generation fraud management platform designed to help financial institutions detect, prevent, and predict fraud in real time across all payment channels.
MongoDB Launches AI-Powered Application Modernization Platform to Reduce Technical Debt and Speed Innovation
MongoDB, Inc. (NASDAQ: MDB) today announced the launch of MongoDB AMP, an AI-powered Application Modernization Platform that helps enterprises quickly transform legacy applications into modern, scalable services.
EvoluteIQ Secures $53m Growth Investment Led by Baird Capital to Accelerate Global Expansion of Its Agentic AI Platform
EvoluteIQ, a native AI platform with global Fortune 500 customers, today announced the completion of a $53 million minority growth capital round led by Baird Capital. This strategic investment positions the company to accelerate its global expansion and cement its leadership in enterprise-grade agentic AI led automation space.
Qover and Helvetia Announce Multi-product Partnership for Embedded Insurance Solutions
Qover, a leading insurtech company driven by a vision of creating a global safety net through insurance, and Swiss insurer Helvetia announce an in-depth collaboration that strengthens their partnership and expands their joint capabilities across multiple insurance product lines and markets.
FNZ and AJ Bell Extend Long-Term Partnership with New 10-Year Agreement
FNZ, the global wealth management platform, and AJ Bell, one of the UK’s leading investment platforms, today announced a new 10-year agreement, further strengthening their successful partnership that has been in place since 2009.