Wildfire Systems Supercharges Loyalty Program Growth with Action Rewards

Wildfire Systems Inc., an innovative financial technology platform that powers loyalty and reward programs and shopping companions, today launched Action Rewards, a powerful new feature in Wildfire’s white-label rewards platform. Designed to offer plug-and-play support for rewarding valuable customer behaviors with cash bonuses, Action Rewards allows banks, card issuers, and technology providers, to incentivize consumers to perform specific actions, such as enrolling in loyalty programs, activating card benefits, and installing online shopping companions. 

Historically, businesses have spent much time and money to develop their own incentive programs. Wildfire’s Action Rewards removes both cost and technical barriers for its clients, providing them with a turnkey solution to deploy incentive programs and customizable engagement campaigns without requiring any technical development work. As part of the Action Rewards feature, Wildfire also provides a marketing playbook with strategic insights on how to optimize and promote incentive offerings to maximize program participation and growth. 

With consumer sentiment in the U.S. hitting its lowest point in twelve years and inflation concerns rising, benefits and cashback programs have become essential tools for businesses looking to drive engagement and loyalty by helping their customers earn and save money when they shop. Incentive programs like Action Rewards drive increased program engagement, by moving loyalty program members to their first purchase and thus their first shopping reward, more quickly, resulting in higher customer lifetime value. 

Program results highlight the impact of Action Rewards:  A Wildfire client with more than 5 million users tested incentives for installing their online shopping companion in their rewards program marketing experienced  a 356% increase in their installation rate, as compared with  the control group.

“Developing and maintaining incentive programs can be time-consuming, costly, and difficult to prioritize,” said Jordan Glazier, CEO, Wildfire Systems. “Action Rewards eliminates that burden by automating the process, enabling our clients to drive engagement while reducing go-to-market costs. This feature is another example of how Wildfire continues to innovate, helping our clients accelerate growth and reach their business goals.”