Primer is named a rising star in Forbes’ cloud 100 2021

Primer has been named one of the 20 Rising Stars as part of the sixth annual Forbes 2021 Cloud 100 list, the definitive list of the top 100 private cloud companies in the world, published by Forbes in partnership with Bessemer Venture Partners and Salesforce Ventures.

The 20 Rising Stars represent young, high-growth and category-leading cloud companies who have raised up to $25 million to date and are poised to join the Cloud 100 ranks.

Primer is the world’s first automation platform for payments allowing any third-party API or service to integrate with it via an open application framework. Using Primer, merchants can construct their ideal payment experience by building end-to-end payment flows connecting any number of products and services across the payments stack. Primer launched in early 2020 and is backed by Balderton and Accel ($20 million Series A, Nov 2020).

Primer’s co-founders, Paul Anthony and Gabriel Le Roux met at PayPal where they worked with the PSP’s marquee merchants, including Spotify, Skyscanner, AirBnb and Uber, and there developed a unique worldview on payments driven by deep technical insights.

“Joining the ranks of the Cloud 100 Rising Stars is a milestone for all the team at Primer,” said Gabriel Le Roux. “We’ve come a long way in a short time. Dozens of third party services, including Klarna, GoCardless TaxJar, and Riskified, have already claimed their connections on Primer and international merchants are turning to us to help them resolve the expansion and performance challenges they face.”

Paul Anthony added: “There’s never before been a truly agnostic, unified technical infrastructure like Primer for payments and it’s hugely rewarding to see experts in the cloud space share our excitement for what we’re doing. For the first time, and at long last, payments stands to become a first class product area.”

“The Rising Stars of today are the Cloud 100 companies of tomorrow,” said Byron Deeter, a top cloud investor, and partner at Bessemer Venture Partners. “As they continue to gain momentum and ramp toward unicorn status, many of our past Rising Stars have gone on to become members of the exclusive Cloud 100. As an early partner to many mission-driven founders over the years, we are thrilled to celebrate the bright futures of our 2021 Rising Stars.”

“The companies of the Cloud 100 list represent the best and brightest emerging companies in the cloud sector,” said Alex Konrad, senior editor at Forbes. “Every year, it gets more difficult to make this list — meaning even more elite company for those who do. Congratulations to each of the 2021 Cloud 100 honorees and to our 20 Rising Stars up-and-comers poised to join their ranks.”

“The Rising Stars epitomize the type of innovation that is driving the cloud industry forward,” said Alex Kayyal, Managing Partner, Salesforce Ventures. “The companies on this year’s list show great potential for reaching the Cloud 100 list in the future and I’m looking forward to watching what they can accomplish next.”

The Forbes 2021 Cloud 100 and 20 Rising Stars lists are published online at www.forbes.com/cloud100. Highlights of the list appear in the September 2021 issue of Forbes magazine.