IncredibleBank Partners with Alloy to Accelerate Growth in Account Opening
By Lauren Towner · 24 March 2025

IncredibleBank, a digital-focused community bank headquartered in Wausau, WI, has partnered with Alloy, a leading identity and fraud prevention platform provider, to provide faster service to improve its account opening process, helping the bank to accelerate growth and reduce manual reviews.
"Before Alloy, our account opening platform leveraged a single data source and was completely manual," said Phil Suckow, VP of Innovation at IncredibleBank. "Our application volume varied month-to-month, from a few hundred to a few thousand applications, requiring significant back-end resources during spikes. Now, everything is instant."
By leveraging Alloy, IncredibleBank significantly improved the bank's digital onboarding process and overall operational efficiency. Application review time was reduced by 88%, and manual reviews were reduced by 90%.
IncredibleBank selected Alloy after evaluating several platforms, citing its robust automation capabilities, user-friendly interface, and proven success in mitigating fraud.
Alloy's platform has enabled IncredibleBank to:
Alloy's platform has enabled IncredibleBank to:
- Reduce new account approval times from 2-5 days to instant decisions
- Create holistic risk profiles for applicants by combining five different data sources
- Reallocate a full-time employee from application reviews to sales-focused tasks
- Identify and mitigate potentially fraudulent applications more effectively
Companies in this story: Alloy, IncredibleBank
People in this story: Jamie Verdi, Philip Suckow