Hyundai Card Accelerates Internalization of Generative AI Capabilities

Hyundai Card, Korea’s leading card issuer, is actively embedding generative AI capabilities within  its organization by conducting Large Language Model (LLM) training for its leadership group,  specifically at the team leader level and above. This training is part of a broader initiative to ensure  all executives and employees fully master generative AI. The move comes at a time when an  organization’s competitiveness is now determined by how deeply technology such as generative AI, is integrated into its operations, moving beyond simply whether it has adopted the technology  or not.  

The recent LLM training is garnering significant attention because Hyundai Card is already  recognized as a financial institution with proven AI capabilities. A prime example is the  commercialization of “UNIVERSE,” its proprietary data science-driven AI platform. As the industry’s  first, Hyundai Card exported this platform to SMCC, one of Japan’s top three card issuers.  

The wider industry views this training as a springboard for the company to further accelerate the  use of generative AI across its various business areas.  

A Leaders-First Approach: From Executives to Team Heads… “Organizational  Transformation Stems from a Shift in Leadership Perspectives” 

Hyundai Card is purposefully rolling out its LLM training starting with its leadership, spanning from executives to team leaders. While standard practice in Korea is to direct this type of training  at working-level staff and developer pools, Hyundai Card is taking a contrasting top-down  approach. The rationale is clear: successfully adopting LLM is not just about implementing a new  IT tool; it requires a fundamental, company-wide shift in work methodologies. The company  believes that generative AI will take root across the organization if the leaders spearheading these  changes understand the technology, use it firsthand, and fully trust its capabilities.  

Because financial institutions face stringent regulatory and internal control hurdles when adopting  AI, clear directives and a strong execution mandate from the top are crucial. The starting point of  this program is to establish a framework where leaders experience the technology’s tangible  benefits firsthand and share those insights throughout the organization.  

This leader-focused LLM training is a direct reflection of Hyundai Card’s organizational DNA, which  prioritizes “speed” and “focusing on the essentials.” By treating speed as a decisive factor in  business success, the company continues to foster a corporate culture that boldly eliminates  unnecessary procedures.  

Another key differentiator of Hyundai Card’s LLM training is its curriculum. Typically, AI training 

designed for executives is limited to theoretical overviews of AI trends and their technological  impacts. In contrast, Hyundai Card structured this course to enable leaders to directly operate  widely used LLM tools and complete tasks tied to their actual daily responsibilities. The goal is for  leaders to experience firsthand how to deploy AI in their workflows, ensuring they are well 

equipped to drive widespread adoption across the company. During the sessions, participants  used various LLM tools to curate keyword-based news and draft briefing materials. They also  summarized extensive documents, such as academic papers and reports, to generate mind maps  and structure presentation materials. Furthermore, participants leveraged vibe coding to build  web pages and apps and learned to automate workflows by integrating AI with existing  documentation tools like Excel.  

The program also featured advanced, hands-on LLM exercises tailored to the specific functions of  each team. For instance, participants engaged in highly practical simulations, such as predicting  business performance and risk based on daily credit purchase volumes, or developing an HR  assistant chatbot. To mitigate security concerns, the training utilized dummy data that was  structured to mirror the company’s actual data architecture.  

Participants were frequently seen sharing screens and exchanging ideas even during their breaks.  Following the program’s conclusion, there has been a steady stream of inquiries regarding follow up sessions for broader team members, signaling that the training has sparked a company-wide  expansion of generative AI utilization.  

Expanding AI Utilization Across All Business Operations 

Hyundai Card anticipates a significant expansion in the scope of its AI utilization through this  training program. Until now, the company’s AI applications have primarily focused on heavily  data-driven sectors such as marketing, underwriting, and fraud detection. However, the company  expects the upgraded initiative will enable the company to broaden its AI integration into diverse  fields, including design, legal affairs, HR, and PR. Ultimately, this move strongly aligns with Hyundai  Card’s overarching strategy to “strengthen internal capabilities” based on AI and data science.  

An official from Hyundai Card commented, “The LLM training is a curriculum specifically designed  to internalize AI capabilities across the entire organization. This will not end as a one-off program and we will continue to conduct training and agilely respond to rapidly evolving AI technologies  and to accelerate the utilization of AI across all our business areas.”