Enterprise Credit Union Partners with Smart Money People to Improve Members Insight

Enterprise Credit Union Smart Money People partnership marks a new chapter in analytics-driven financial service. Enterprise Credit Union, a co-op based in Merseyside, has opened a Professional account with Smart Money People. This gives them access to powerful tools that will help them meet Consumer Duty standards and improve the experience of their members.

Enterprise Credit Union is a members owned financial co-operative which serves communities across Merseyside. It’s committed to delivering inclusive financial services that support its members throughout their lives, offering services including savings and loans to its members.

As a Smart Money People Professional account holder, Enterprise Credit Union will now gain access to a powerful suite of tools, including advanced analytics and customer insight reporting. These insights will support the credit union in further enhancing its services, helping it meet the expectations of their members and demonstrate alignment with Consumer Duty principles.

Enterprise Credit Union are finalists in six categories in Smart Money People’s Consumer credit awards, including Company of the year, and have been working closely with Smart Money People to gather verified customer reviews. 

Karen Bennett CBE, CEO at Enterprise Credit Union, commented: “At Enterprise Credit Union, our members have always been at the centre of everything we do, and listening to their feedback is how we continue to grow. Since partnering with Smart Money People earlier this year, we’ve already gained some really valuable insights into what matters most to our members. Joining the Professional platform is an exciting next step for us. It gives us even more opportunities to learn, improve, and strengthen the trust that’s at the heart of both our credit union and the community we’re proud to serve.”

Jess Trueman, Head of Business Development at Smart Money People, said: “Enterprise Credit Union is a brilliant example of how financial co-operatives can harness the power of customer insight to drive meaningful improvement. We’re excited to welcome them as a Professional partner and support them as they continue to grow their impact and value for their members.”