Cashmaster Announces Strategic Reseller Partnership with Partner Tech to Accelerate UAE and Middle East Growth

Cashmaster International, a global leader in cash management solutions, today announced  a strategic reseller partnership with Partner Tech Middle East FZCO. The collaboration will  accelerate Cashmaster’s expansion across the United Arab Emirates, launching in Dubai  with a clear roadmap to scale across the wider GCC as the next phase of growth. 

As a leading global provider of smart retail and enterprise technology, Partner Tech has a  strong presence across Dubai and the Middle East. Through the partnership, Partner Tech  will represent Cashmaster’s product portfolio across key retail, hospitality, and service led  sectors in the UAE, extending Cashmaster’s reach through Partner Tech’s established in market coverage and delivery capabilities. 

The agreement marks another major milestone in Cashmaster’s regional growth strategy,  combining Cashmaster’s cash management expertise with Partner Tech’s proven ability to  deliver at scale. The rollout will focus on accelerating customer deployments and  strengthening local support, creating a strong foundation for continued expansion across the  region. 

“Entering an agreement with a business like Partner Tech transforms our ability to scale in  the UAE,” said Gordon McKie, CEO of Cashmaster. “They bring a truly global footprint and  a powerful ecosystem of in-store technologies, backed by deep regional expertise.  Launching together in Dubai gives us a strong platform to move quickly, deliver measurable  value for customers, and expand our reach across the wider GCC.” 

“Retailers across the UAE are looking for practical ways to reduce cash handling errors,  tighten reconciliation, and improve day-to-day visibility without adding complexity for store  teams,” commented Ruchi Aggarwal, Regional Director. “This partnership helps us bring  proven Cashmaster technology to market with the local support customers need to roll out  confidently and see results quickly.” 

Terry Wu, General Manager of Partner Tech Middle East FZCO, added: “Cashmaster is a  strong fit for our customers in the UAE, and this partnership strengthens our ability to deliver  complete, end to end store solutions. By combining Cashmaster’s cash management  expertise with Partner Tech’s in market delivery and support, we’re helping retailers improve  efficiency, reduce operational risk, and modernize cash handling across their stores.” 

Cashmaster and Partner Tech will officially debut the partnership at the Retail Reboot  Summit on 11 February in Dubai, showcasing the latest cash automation innovations  designed to support faster, smarter retail operations across the region. 

Prospective new customers will also be able to experience Cashmaster solutions first hand  at Partner Tech’s Dubai showroom, with live demonstrations available by appointment  through Partner Tech Middle East.