Bibby Financial Services Launches New Website as Part of Growth Strategy

International SME financier, Bibby Financial Services (BFS), has launched a new global website as part of its growth strategy, marking a significant milestone in its digital transformation.

The new platform, built on leading technology Contentstack, unifies BFS’s brand across its nine operating countries, providing a faster, more consistent digital experience for users. The sites were built in partnership with digital experience experts, iO Digital, headquartered in the Netherlands.

Sean Casey, Head of Corporate Communications at Bibby Financial Services, said: “As a proud family-owned business, our strategy is focused on delivering for customers, colleagues, partners and the markets that we serve. Our new website is a key part of our BFS 5.0 strategy, which aims to bring together people and technology. It’s a key development in our digital marketing strategy, unifying our brand and improving outcomes for all users.”

Camiel Baltussen, Commercial Director at iO said: “We are excited to support BFS’ digital transformation. Working with BFS and Contentstack has been a rewarding experience that showcases the power of true collaboration across regions. Together, we’ve successfully launched a platform that delivers seamless experiences for BFS’ clients.”

Formed in 1982, BFS supports more than 8,500 SMEs worldwide through its invoice finance, asset finance and FX solutions. The business is part of the Bibby Line Group, a 218-year-old family-owned company operating in multiple sectors across the globe.

Key features of the redesigned site include intuitive navigation, improved mobile performance and powerful AI-driven search, enabling users to find information quickly and efficiently. 

Sean Casey added: “Our new sites bridge the gap between our trusted heritage and future digital experiences. It reflects who we are – an international, family-owned business with small and medium sized business at the heart of what we do.”

“Customer-first digital experiences are at the hallmark of today’s most iconic brands, and BFS is leading the way,” said Neha Sampat, CEO at Contentstack. “We are proud to partner with the BFS team. With Contentstack, BFS has built a strong digital foundation that will enable them to meet customer needs today and evolve with them into the future.”