1337 Ventures Invests in Finory as It Expands from Personal Finance to Fintech Solutions

Finory, a leading personal finance management app that simplifies how Malaysians track their finances, has secured investment from 1337 Ventures. 

Initially designed to help users organize their financial lives by consolidating credit card and bank statements into a single, unified view, Finory has become a trusted tool for Malaysians to gain clarity on their spending habits, manage multiple accounts, and optimize cashback opportunities. 

Now, leveraging the same core technologies—transaction parsing, categorizing, enrichment, and analysis—Finory is delivering critical insights to banks and fintechs to enhance personal finance and lending processes.

Kee Hui Jiang, Co-Founder of Finory, shared, “Managing multiple accounts and credit cards can be overwhelming for many Malaysians, which is why we created Finory. While our app simplifies personal finance, we saw an opportunity to extend the same technology to empower banks and fintechs. By providing enriched financial data and insights, we are now helping financial institutions streamline lending assessments and better serve their customers. With the support from 1337 Ventures, we are reaching new heights and addressing even broader financial needs.”

1337 Ventures’ investment in Finory reflects the firm’s dedication to backing startups that tackle real-world challenges through innovative solutions.

Bikesh Lakhmichand, CEO and Founding Partner of 1337 Ventures, commented, “Finory’s growth is a testament to their ability to innovate and scale. What started as a personal finance solution for Malaysians has now evolved into a platform that empowers financial institutions with deeper insights and smarter tools. This expansion into fintech and banking services marks a significant milestone for Finory, and we’re excited to see their impact continue to grow.”

Launched in January 2022, the 1337 Accelerator Fund I addresses the critical gap in early stage funding for Malaysian startups. Managed by 1337 Ventures in collaboration with seasoned investors such as Asgari Stephens and Suresh Thiru (ex-COO of JobStreet), to provide early-stage startups with critical capital, mentorship, and strategic support. The fund has supported numerous high-potential startups through its signature accelerator programme Alpha Startups™.

In 2024, 1337 Ventures introduced the 1337 Capital Fund 1. Entrepreneurs seeking VC funding and strategic support are invited to pitch their startups at Pitch Tuesday by booking a slot at https://1337.ventures/pitch-tuesday

Additionally, 1337 Ventures offers the Alpha Startups Online programme, a free programme aimed at first-time founders, providing them with the essential skills to navigate the startup landscape.