Clever Advertising Introduces Cryptocurrency Payments for Merchant Portfolio with UTRUST

Clever Advertising, a leading digital group focused on digital marketing, online advertisement, apps development and content, with a vast portfolio of online retail companies, has partnered with UTRUST, the cryptocurrency payment solution offering instant transactions, buyer protection, and crypto-to-cash settlements. With 3000 websites, Clever Advertising is initially launching cryptocurrency payments for iperfumes.com and diamondcutts.com, with more to follow in other industry verticals like electronics and fashion. Now consumers can pay for their luxury cosmetics and jewellery online with leading cryptocurrencies Bitcoin (BTC), Ethereum (ETH), DigiByte (DGB) and UTRUST’s own UTK. 

Selected Clever Advertising online boutique iperfumes.com is also the first retail platform to showcase UTRUST enabling DigiByte on their cryptocurrency payment platform. DigiByte is a public, rapidly growing and highly decentralised blockchain. DigiByte are digital assets that cannot be destroyed, counterfeited or hacked, making them suitable for protecting objects of value like currency and important digital data.

Commenting on the partnership, UTRUST CEO, Nuno Correia said: “With the global Luxury market valued at €1.2 trillion, up 5% in 2018 alone, we’re excited to be partnering with Clever Advertising to offer consumers of luxury cosmetics, fragrances and jewellery the option to pay using cryptocurrency. At UTRUST, protecting buyers who make online payments is of the utmost importance and given the high price point of many luxury goods, ensuring customers are provided a secure and trustworthy online purchase process is imperative.” 

Remarking on the announcement, Clever Advertising CEO, Luís Rodrigues, said: “Partnering with UTRUST is a significant development for Clever Advertising, reflecting our desire to keep up to date with cutting edge technology and ensure our global audience has the best user experience. When purchasing diamonds, perfumes and high-value luxury goods, we want customers to be able to choose from the most secure payment methods, so integrating cryptocurrency payments was an obvious solution.”

By coming together in this partnership, UTRUST and Clever Advertising aim to increase the mainstream adoption of cryptocurrency payments and ensure that online consumers are protected when making payments in the currency of their choice. 

For more information, visit: www.utrust.com and www.cleveradvertising.com