AI-Powered Personalization Solution That Boosts Financial Institution Revenue Named Finalist for Banking Tech Award

Community financial institutions now have award-worthy technology to compete with the titans. DeepTarget Inc.’s AI-powered marketing platform has been named a Banking Tech Awards USA 2025 finalist in the “Best Personalization Solution” category, validating what CIOs and digital banking leaders have been discovering: digital banking real estate can become a powerful engagement and revenue-generating channel.

The annual awards program, presented by FinTech Futures, recognizes outstanding achievements in banking technology throughout the U.S., highlighting solutions that are transforming financial services and creating competitive advantages for forward-thinking institutions.

DeepTarget’s Digital Experience Platform (DXP) provides regional and community financial institutions with an intelligent personalization engine that converts standard digital banking interfaces into strategic revenue channels. By leveraging advanced AI with consumer data from a financial institution’s core platform, DXP delivers precisely targeted product offers to accountholders within their everyday digital banking experience – dramatically increasing conversion rates and ROI.

“Community financial institutions face an existential challenge in today’s hyper-competitive landscape. They possess valuable accountholder data but lack the tools to leverage it effectively in digital channels,” said Preetha Pulusani, CEO of DeepTarget. “Financial consumers now expect banking relationships to mirror their experiences with technology giants like Amazon and Netflix. Our platform enables smaller institutions to meet these expectations with personalized, anticipatory service across all digital touchpoints, transforming digital banking from a cost center into a strategic differentiator and revenue driver.”

DXP which earned finalist recognition has a comprehensive approach to personalization, specifically designed for community banks and credit unions. The platform provides end-to-end capabilities from data analysis to campaign execution to results measurement, all with minimal IT resource requirements. Key differentiators include:

• Seamless integration with existing digital banking platforms
• Comprehensive campaign lifecycle management including an unlimited number of

campaigns

• AI-driven insights tailored to community banking needs in accountholder personalization
• Scalability across institutions of various sizes
• Direct connection between personalization efforts and measurable revenue
• Clear ROI tracking and actionable performance analytics
• Managed services by experts who become “co-pilot” extensions to the financial institutions