AAZZUR Partners with Doshi to Make Financial Engagement Actionable

AAZZUR, the modular financial services orchestration platform, has partnered with Doshi, the engagement platform transforming financial education into measurable member action.

The partnership brings together Doshi’s education-led engagement engine and AAZZUR’s middleware and front-end orchestration technology, enabling financial institutions to connect member intent directly to product activation, faster and with minimal integration complexity.

While Doshi drives engagement through financial education, gamification and behavioural insight, AAZZUR provides the infrastructure layer that makes those insights commercially actionable. Through its API-led architecture, AAZZUR connects banks and fintechs to the financial products, services and embedded capabilities required to respond instantly to member behaviour.

From education to activation, the journey now sits on a single connected layer.

Financial institutions using Doshi report significant increases in in-app engagement. Through AAZZUR’s orchestration platform, those engagement signals can now trigger real-time product journeys, whether savings, lending or wealth services, all within the institution’s own branded experience.

“Mid-tier institutions need to compete with neobanks on member experience while maintaining their trusted advisor relationships,” said Daniel Rose, Founder & CEO of Doshi. “Our AI-native platform drives engagement through education, surfaces behavioral insights, and AAZZUR provides the infrastructure to convert that engagement into revenue-generating products – all within the bank’s branded experience.”

Behavioral Intelligence Meets Infrastructure

AAZZUR’s modular architecture allows institutions to select and deploy financial products through a single orchestration layer, removing the need to manage multiple vendor integrations. By sitting between engagement platforms like Doshi and the underlying banking infrastructure, AAZZUR accelerates time to market and simplifies compliance, product configuration and scaling.

Philipp Buschmann, CEO at AAZZUR said: “Doshi turns financial education into real engagement, empowering corporates, banks and fintechs alike to advise their customers on how to make better use of the services available to them. AAZZUR’s job is to make sure this engagement can be acted upon instantly, connecting the right customers to the right products and facilitating the launch of the financial services customers want and need, rapidly and with minimal integration work. To put it another way, AAZZUR’s middleware and front end makes Doshi’s insights actionable.”

Global Availability

The AAZZUR and Doshi integration is available immediately to financial institutions globally. Through AAZZUR’s modular orchestration layer, banks and fintechs can connect Doshi’s engagement and behavioural signals to real product journeys, accelerating time to market and reducing integration complexity across savings, lending and wealth services. Doshi currently serves major clients including Lloyds Banking Group, Yorkshire Building Society, and Creditspring, delivering gamified financial education, AI-powered coaching, and rewards that drive both member outcomes and institutional growth.