LIGA MX Adopts Incode Fan ID Across Its Stadiums
By Effie Foxtrot · 21 November 2022
In brief: Incode Technologies is implementing its AI-powered FAN ID biometric verification across all 30+ LIGA MX stadiums to secure 5 million fans and enable seamless, contactless game-day experiences.
| Fan Onboarding Goal | 5 million fans |
|---|---|
| Authentication Speed | Less than 5 seconds |
| Stadium Coverage | 30+ stadiums |
| Annual Games | 400+ games |

LIGA MX is deploying Incode Technologies’ biometric identity verification system, FAN ID, across all Mexican stadiums to enhance security and streamline fan entry. The move addresses safety concerns following historical incidents of violence by ensuring all attendees are verified, representing a significant shift in how mass-attendance sporting events manage security and data privacy.
What was announced
The implementation of FAN ID marks a comprehensive overhaul of stadium access for Mexico’s premier soccer league. The system is designed to onboard more than 5 million fans, with the capacity to process 50,000 people per game. Using fully automated, AI-driven technology, the platform aims to authenticate individual fans in less than five seconds, ensuring that the high-volume throughput required for major sporting events does not lead to significant delays at the gates.
The rollout covers 35 teams across more than 30 stadiums, facilitating identity verification for over 400 games annually. Fans are required to complete a pre-registration process only once, which then grants them access to any match at any participating venue. This centralized approach is intended to provide peace of mind following an uptick in violence at major league sports events, specifically citing incidents within LIGA MX in March 2022. By identifying individuals and preventing known troublemakers from entering, the league aims to restore a family-friendly atmosphere.
Beyond simple entry, the technology utilizes Incode ID, which embeds facial biometrics directly into the digital ticket. This "privacy by default" approach keeps personal information on the edge device, removing the need for human analysts to access sensitive data. The integration also allows for broader stadium experiences, such as linking biometric profiles to credit cards for swift purchases at concessions, entry into VIP areas, and the automated collection of loyalty points.
"The arrival of FAN ID at all LIGA MX stadiums speaks to the great commitment we have to our fans in all venues, considerably improving their security and applying the highest standards in the care of personal data,"
Mikel Arriola, Executive President of LIGA MX
The companies involved
Incode Technologies is a next-generation identity verification and authentication platform that serves global enterprises. Based in San Francisco, the company focuses on creating automated, AI-driven solutions that prioritize user privacy and security. Incode’s technology is built to handle complex, high-stakes environments where trust is paramount, moving away from traditional manual verification methods toward encrypted, biometric-first systems. The company has positioned itself as a leader in "privacy by default" architecture, specifically through its use of edge computing to keep sensitive data in the hands of the user rather than in centralized databases.
LIGA MX is the top professional soccer league in Mexico and one of the most-watched sports leagues in North America. As the governing body for 35 teams across its top divisions, the league manages a massive infrastructure of stadiums and fan interactions. The adoption of FAN ID represents a historic measure for the league as it attempts to modernize its operations and address the physical security challenges inherent in managing large-scale public gatherings. By partnering with a fintech-focused identity provider, the league is transitioning from traditional ticketing toward a more connected, biometric-driven fan experience.
What FF News has reported before
FF News has previously tracked Incode’s expansion into diverse sectors and its ongoing warnings regarding the evolution of digital threats. In 2026, the publication covered how Agentic Fraud to Exceed 90% of All Attacks by 2028 as Incode Warns of AI-Driven Surge, highlighting the company’s focus on staying ahead of sophisticated AI-driven identity theft. Additionally, FF News reported on the company’s move into the travel and leisure space when Hudini and Incode Technologies Enter Strategic Partnership to Digitally Transform the Hospitality Experience in 2022, demonstrating the versatility of their biometric platform beyond standard financial services.
What this means
This deployment is a massive real-world stress test for biometric identity in the public square. By moving identity verification from the back office to the stadium gate, LIGA MX and Incode are challenging the traditional trade-off between security and convenience. For the broader fintech and identity sector, this move puts immense pressure on legacy ticketing providers and manual security firms to adopt similar "edge" processing technologies. The success of this initiative will likely hinge on public trust; while the "privacy by default" claim is strong, the mandatory nature of biometric registration for five million citizens raises significant questions about the future of anonymous attendance in professional sports. If the five-second authentication holds up under the pressure of 50,000 fans arriving simultaneously, it could set a new global standard for event access.
Frequently asked questions
How does Incode FAN ID work for LIGA MX fans?
Incode FAN ID uses fully automated, AI-driven biometric identity verification to authenticate fans in less than five seconds. Fans register their identity once, and the encrypted system allows them to access any LIGA MX stadium while keeping their personal data secure on their own devices.
Is fan data private during the biometric verification process?
Yes, Incode utilizes a privacy-by-default approach where facial biometrics are embedded directly into the ticket. The system is designed to remove the need for human analysts to access personal data, keeping information encrypted and stored on the edge device to ensure high standards of data privacy.
Can fans use biometrics for payments at the stadium?
Through Incode ID, fans can link their biometric profile to a credit card. This enables them to use facial identity as a purchasing mechanism for beverages, VIP area access, and loyalty points, creating a unified and contactless stadium experience.
About the companies
Incode
Founded 2015 · Headquartered in United States · Website · 53 stories and 3 video interviews on FF News since 2019
Previously on FF News:
LIGA MX
2 stories on FF News since 2022
Previously on FF News:
- Incode Reports 2022 Growth and Global Expansion 31 January 2023
Companies in this story: Incode, LIGA MX
People in this story: Ricardo Amper, Mikel Arriola