MaxBet Adopts Incode Identity Verification for Player Onboarding

Incode Technologies has partnered with Eastern European gambling operator MaxBet to integrate AI-powered identity verification across its digital and physical platforms. This deployment introduces passive liveness detection to the Balkan gaming market, addressing critical regulatory requirements for age verification and anti-money laundering while attempting to reduce friction during the customer onboarding process.

What was announced

MaxBet has integrated Incode’s AI-driven onboarding suite into its multi-platform ecosystem, spanning web browsers, native mobile applications, and physical gambling locations. The core of the implementation is Incode’s Passive Liveness Detection technology. Unlike traditional biometric checks that require users to move their heads or perform specific actions, this system verifies a user’s presence in seconds without requiring additional input from the individual.

Beyond liveness, the system automates the verification of over 4,600 different document types. This process is designed to identify subtle indicators of forgery that may bypass manual human review, utilizing machine learning to maintain security standards. For MaxBet, the primary objective is to streamline Know Your Customer (KYC) and Anti-Money Laundering (AML) compliance while improving conversion rates by reducing the time spent on manual ID reviews.

The partnership marks the first time a gambling operator in Eastern Europe has deployed this specific set of automated onboarding solutions. By automating the identity journey—from initial verification to orchestration and analytics—the platform aims to allow MaxBet to reallocate resources away from laborious manual oversight toward more strategic operational tasks. The integration is expected to impact conversion rates positively by providing a faster, more secure entry point for new users.

"Working with one of Eastern Europe's leading operators is a proud moment for the business. Incode's biometric, Integrated Identity platform allows MaxBet to manage user identity journeys from onboarding and verification to orchestration and analytics all within a single platform"

Ricardo Amper, CEO and Founder of Incode Technologies

The companies involved

Incode Technologies is a global provider of next-generation identity solutions, focusing on biometric authentication and automated onboarding. Based at incode.com, the company develops integrated platforms that handle the entire identity lifecycle, from initial verification to ongoing user analytics. Its technology is designed to replace manual review processes with machine learning models capable of detecting sophisticated fraud and document forgery.

MaxBet is a prominent gambling operator with a significant footprint in Eastern Europe, particularly within the Balkan region and Serbia. The company operates a hybrid model, offering services through physical locations as well as digital channels including web platforms and a native mobile app. As the first operator in its region to adopt these specific AI-powered liveness solutions, MaxBet occupies a leading position in the regional gaming market. The company’s focus on digital transformation involves balancing strict regulatory compliance for age-restricted services with the need for a frictionless user experience in a highly competitive gambling sector.

What FF News has reported before

FF News has previously tracked Incode’s expansion into various sectors and its warnings regarding the evolution of digital threats. In 2026, the publication covered how Agentic Fraud to Exceed 90% of All Attacks by 2028 as Incode Warns of AI-Driven Surge, highlighting the company's perspective on the growing necessity for AI-powered defenses against automated attacks.

Additionally, the company’s history of strategic alliances was noted when Hudini and Incode Technologies Enter Strategic Partnership to Digitally Transform the Hospitality Experience. That collaboration demonstrated Incode’s ability to apply its biometric technology to the hospitality industry, mirroring the cross-sector utility now being seen in its latest move into the Eastern European gambling market.

What this means

This partnership signals a shift in the gambling industry's approach to liveness detection, moving away from "active" checks that frustrate users toward "passive" background verification. As regulators in the Balkans and wider Europe tighten KYC and AML requirements, the pressure on operators to maintain high conversion rates while preventing underage access is intensifying. This move puts traditional manual verification services under significant pressure, as they cannot match the speed or document coverage of AI-driven systems. The central question for the sector remains whether these automated tools can stay ahead of increasingly sophisticated "agentic" fraud attempts that mimic legitimate user behavior.