Bankjoy's JoyCompass Helps Community Financial Institutions Boost Account Holder Engagement and Retention
By Dominic Sow · 3 June 2026
Bankjoy, a leading digital banking provider for community financial institutions, today announced strong and growing adoption of JoyCompass, its personal financial management (PFM) platform built to help members take control of their financial lives. Thirty financial institutions have now signed on, including Ellafi, CommunityWide, Advantage Plus, Statewide, Lewis Clark, OU FCU, and SIU CU, with more joining every month.
Embedded directly within the digital banking experience, JoyCompass gives members the tools to track spending, set budgets, and work toward personal goals, all powered by their own financial data. The results are speaking for themselves:
- Members using Spending Analysis: 93% retention vs. 83.8% baseline
- Members who created a Budget: 100% retention vs. 83.8% baseline
- Members who created a Goal: 98.5% retention vs. 83.8% baseline
For community banks and credit unions, those numbers translate directly into deeper relationships and reduced churn. JoyCompass surfaces insights into member behavior and spending patterns that help institutions be more proactive, not just reactive, in serving their communities.
"Community financial institutions have a unique opportunity to differentiate themselves through digital banking experiences that are personal, proactive, and impactful. JoyCompass is helping our clients do exactly that," said Michael Duncan, CEO and Co-Founder of Bankjoy.
That mission resonates with the institutions adopting the platform. Andy Burgraff, CEO & President of CommunityWide FCU, put it plainly: "Providing our members with the financial tools to help them make better decisions to improve their lives is our highest priority. JoyCompass gives our members what they need to improve their financial health all while fully integrated into their everyday home banking experience."
Early adopters are seeing it translate to real member impact. "We were looking for different ways to help our members manage their finances. Having JoyCompass within our digital banking, powered by our own data, is just phenomenal. Having it right there is so easy, it helps members track goals and make progress on whatever matters most, whether paying off debt, saving for maternity leave, or other life events," said Dillon Tardiff, VP Marketing & Digital Products, Ellafi Credit Union.
For community financial institutions, JoyCompass represents a way to bring their "people helping people" philosophy into the digital world, scaling the kind of personalized, meaningful service that has always set them apart. Companies in this story: Bankjoy
People in this story: Michael Duncan