" class="no-js "lang="en-US"> Allica Bank’s Conrad Ford Reveals How Banks Can Provide A Personalised Service To Customers - Fintech Finance
Saturday, June 03, 2023

Allica Bank’s Conrad Ford Reveals How Banks Can Provide A Personalised Service To Customers

Conrad Ford, Chief Product & Strategy Officer at Allica Bank, sits down with Ali Paterson to discuss the challenges of providing a truly personalised service to consumers in an era when customer demands & expectations are becoming ever-more specific and varied.

“When people talk about personalization, everybody agrees that personalization is better. So that’s not really the question. We would all love to give as personal as a service as possible to our customers. The real challenge is, how do you do that without the economics of serving the customers breaking down? I think in the medium-sized business segment, or what we at Allica would call established SMEs, that’s really been that pattern that’s happened over the last 10-20 years.”

“Which is the big banks have actually retrenched very heavily from serving those customers, and there’s a kind of underlying structural reason for that. So, medium-sized businesses are quite awkward for the big banks because they sit awkwardly between the middle of the 2 big areas where the banks make money.”

People In This Post

Companies In This Post

  1. Eltropy to Host Webinar on How CFIs Can Set Themselves Up for Success with ChatGPT Read more
  2. Profile Software Offers Digital and Core Banking as SaaS on AWS Read more
  3. Truist to Present at the Morgan Stanley US Financials, Payments & CRE Conference Read more
  4. RIBBIT Acquires ValidiFI, Bolstering Data, Products and Market Presence Read more
  5. BridgeFT Named a Finalist in Three Categories in the 2023 WealthManagement.com Industry Awards Read more
Banking Transformed 2023