FF News Logo
Tuesday, February 03, 2026
MPE x FFNews

Matt Williamson Reveals How Banks Can Get The Best Value From Their Customers | FF Salon at Money20/20 Europe 2023

In Amsterdam for Money20/20 Europe 2023, we were joined in the FF Salon by Matt Williamson, SVP & Industry Principal at Endava. Endava helps some of the world’s leading payments & financial services organisations accelerate their ability to take advantage of new business models and market opportunities.

“If you think about it, you have multifaceted age ranges now across banking & financial services. So you’ve got to be able to appeal to the younger generations and get them onboarded as a new customer while also servicing older generations.”

“We’re moving towards a cashless society, but that doesn’t suit all levels of social standing. So, my focus really is on how can they extract the best value from their customer. Because also, it’s harder to acquire a new customer now as it is, but it’s easy to lose them.”

People In This Post

Companies In This Post

  1. Visa Acceptance Platform Now Supports Tap to Pay on iPhone, Boosting Contactless Acceptance for Merchants Read more
  2. How Google Is Helping Fintechs Navigate Regulation and Innovation Read more
  3. DataHaven on What Truly Defines a Real Insurance Technology Partner Read more
  4. Basware Appoints New Chief Marketing Officer Read more
  5. How Hiring the Right Services Can Streamline Your Business Read more
FinovateEurope | FFNews