Who Would You Have Backed on Day Zero?

At Money20/20 Europe 2025, we asked the attendees "If you could’ve invested in any company here on day zero, who would it be?" The answers reflected a mix of legacy strength, fintech disruption, and bold bets. Traditional banks were praised for their consistent P&L performance, while Revolut, Stripe, and IFX Payments were backed for scale and innovation. Tech giants like Microsoft and fast-rising players like Tranzac, Monza, and Terminus also stood out. Mastercard earned respect for its evolution in payments, and Ripple sparked interest amid talk of a new crypto bull run. Even lesser-known names like Sona were highlighted which is proof that smart bets can come from anywhere. The top picks shared traits of resilience, innovation, and scalability; From infrastructure leaders to fintech challengers, these are the companies others wish they’d backed from the beginning.