Marlou Jenniskens - Improvements In Digitising Customer Experience
By Lauren Hinton · 13 July 2023
Marlou Jenniskens, Managing Director Digital Wealth Products at ABN AMRO Bank N.V., explains the benefits from the digitisation of customer experience.
ABN AMRO Bank N.V. is a renowned Dutch bank that offers a comprehensive range of financial products and services to individuals, businesses, and institutions. They are committed to providing reliable banking solutions and fostering sustainable economic growth.
“The biggest thing that we want to improve and that we can improve is making it more understandable.”
One of the main challenges in traditional banks is the complexity which makes it difficult for customers to fully understand, which limits the benefits of the service. ABN AMRO aims to help make banking much easier to understand through the help of digitisation within the banking industry.