Joakim Sjöblom on Why We Are Moving Toward a Subscription Economy

At Money20/20 Vegas, we spoke to Joakim Sjöblom, the Co-Founder ad CEO of the embedded finance company, Minna Technologies, about the subscription-based economy and how it affects consumers, merchants and issuers. For Sjöblom, subscription-based products are becoming an increasingly popular payment option, from buying computer software to electriccars - embedding banks in the centre of those services allows institutions to play a pivotal part in the payment journey.