Eric Ayala - Novidea - ITC Vegas 2022

At ITC Vegas, we sat down with Eric Ayala, Managing Director US at Novidea. Ayala explains that MGAs are being bogged down by fragmented legacy systems and why limited data access is a key challenge for the insurance distribution lifecycle. He also talks about the benefits of open API policies and how they allow a company to integrate with all the latest technologies and be future proof at the same time. Built to digitalise insurance businesses and currently used in over 22 countries worldwide, Novidea is the only born-in-the-cloud, data-driven insurance distribution platform built on Salesforce.