About Stephen Noakes

Stephen Noakes joined Nationwide in April 2023 to lead the Retail function. His responsibilities include end to end accountability for the development and running of retail products, as well as our member-facing and operational teams, including specialist support, complaints, economic crime, fraud and remediation. Stephen joined from Lloyds Banking Group where he spent 15 years in leadership roles in Retail Products, Customer Services, Digital and Transformation. Before Lloyds Banking Group, Stephen held a number of senior positions at Vodafone, PepsiCo, and in consulting, with an enduring focus on the customer and transforming customer experience. Stephen Noakes brings experience from previous roles at Lloyds Banking Group. Stephen Noakes holds a 1980 - 1983 University of Cambridge. With a robust skill set that includes Customer Experience, Proposition Development, Business Strategy, Mobile Devices and more. Stephen Noake is currently Mortgage Director for Lloyds Banking Group. Stephen Noake joined the Group in December 2007 as Marketing Director for Cheltenham & Gloucester.   Since joining he has implemented customer segmentation, developed and launched new mortgage propositions (such as All Weather, Equity Support, Lend a Hand and Local Lend a Hand) and instituted a focus on Customer experience, driving improvements in customer advocacy. Since integration he has moved quickly to manage products on a portfolio basis to optimise activity across brands and channels. Stephen Noake's career prior to joining spans commercial roles across a range of industries. Prior to LBG Stephen Noakes worked for Vodafone for a seven year period. This included work in the global marketing organisation where he developed and then helped execute the strategy for the business to business sector, representing 40% of group revenue. His final year was spent in the UK operating company in the capacity of Chief Marketing Officer where he launched the new mobile internet proposition. Prior to Vodafone, heStephen Noakes worked for Walkers (PepsiCo) in a series of Sales Director positions, holding primacy for account relationships such as Tesco and Sainsbury, developing and implementing new channel strategies and gaining experience in leading and building large sales teams. He joined PepsiCo from a smaller food company, Gerber Foods, where he had P&L responsibility for joint ventures in Greece and Turkey. This was preceded by five years in consultancy with the marketing practice of Coopers Deloitte where he worked on a range of assignments including a distribution strategy for Abbey National as they moved from building society to bank. His career started with Unilever on the graduate marketing programme. Stephen Noakes is married with two teenage daughters.