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About Sten Saar
https://www.zego.com/
Sten Saar is the CEO and co-founder of Zego, a leading insurtech company transforming motor insurance through data and technology. He founded Zego in 2016 after identifying a major gap while working at Deliveroo – drivers lacked flexible cover that matched the way they worked. His solution: insurance that adapts to driving behaviour, giving people more control and fairer pricing.
Since launch, Sten has led Zego’s evolution into a market-leading telematics provider, offering smarter, more affordable cover for responsible drivers. His entrepreneurial journey began early; at 17, he founded a successful notepad brand in his native Estonia, expanding it internationally before selling it in 2013. After moving to the UK, he held leadership roles at Onefinestay and Deliveroo, where he saw first-hand the insurance barriers facing modern mobility workers.