About Sigridur Sigurdardottir

C-Suite Executive, FTSE-100 Board Member and FinTech Expert driving customer led digital disruption and change in Fortune 500 companies. Over the last 20 years I have worked across 4 continents in Australia, Asia, Europe and the US. I am a well rounded business leader in FinTech, Digital Platform Business Models, E-commerce, Digital Payments, Customer Experience and Omnichannel Marketing. Known for my ability to drive results, strong business acumen and outstanding people leadership. I have led globally diverse teams both in pan-regional and global roles across the US, EMEA, J/APA and LAC regions. Excellent Client Management skills having worked with Board Directors, CEOs, and CMOs in the Retail Financial Services Industry globally. Have built a strong track record for driving a start up culture in Fortune 500 companies working in an agile marketing and technology environment promoting continuous innovation and change. Specialties: FinTech, Strategy, E-Commerce, P&L management, People leadership, Business Development, Omnichannel B2B and B2C marketing experience across Brand, Direct and Digital marketing, New Product Innovation, Development and Management, CRM, Multi-channel Acquisition including Digital (Mobile, Display, SEO, SEM, E-Mail, Social, Responsive Web), Loyalty, Lifecycle, Customer Experience, UX/UI and Retention Payments: Digital and Mobile Payments, Premium Products, Credit Card Products, Re-loadable and Single Load Prepaid and Next Generation Payment platforms.