" class="no-js "lang="en-US"> Sigridur Sigurdardottir - Fintech Finance
Friday, March 29, 2024
Sigridur Sigurdardottir | Chief Customer Officer at Tesco Bank | Fintech Finance

Sigridur Sigurdardottir

Chief Customer Officer

About Sigridur Sigurdardottir

C-Suite Executive, FTSE-100 Board Member and FinTech Expert driving customer led digital disruption and change in Fortune 500 companies.

Over the last 20 years I have worked across 4 continents in Australia, Asia, Europe and the US. I am a well rounded business leader in FinTech, Digital Platform Business Models, E-commerce, Digital Payments, Customer Experience and Omnichannel Marketing.

Known for my ability to drive results, strong business acumen and outstanding people leadership. I have led globally diverse teams both in pan-regional and global roles across the US, EMEA, J/APA and LAC regions. Excellent Client Management skills having worked with Board Directors, CEOs, and CMOs in the Retail Financial Services Industry globally.

Have built a strong track record for driving a start up culture in Fortune 500 companies working in an agile marketing and technology environment promoting continuous innovation and change.

Specialties: FinTech, Strategy, E-Commerce, P&L management, People leadership, Business Development, Omnichannel B2B and B2C marketing experience across Brand, Direct and Digital marketing, New Product Innovation, Development and Management, CRM, Multi-channel Acquisition including Digital (Mobile, Display, SEO, SEM, E-Mail, Social, Responsive Web), Loyalty, Lifecycle, Customer Experience, UX/UI and Retention

Payments: Digital and Mobile Payments, Premium Products, Credit Card Products, Re-loadable and Single Load Prepaid and Next Generation Payment platforms.

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