About Shruti Rai

Shruti Rai is the Chief Growth Officer and a Co-Founder at Novus, the new sustainable banking app making it easy to generate positive impact from everyday purchases. With extensive experience in mission-driven fintech, Shruti Rai was drawn to the Novus opportunity both for its unique approach to combining impact with finance, and the inspirational founding team making it happen, and wasted no time getting involved. With an MBA from Rice University, a career in tech seemed the obvious career path. Shruti Rai eventually joined Remitly, a purpose-led fintech platform, where thanks to some great male mentors, she learned how to successfully survive, stand out and thrive in a male dominated environment. During her time at Remitly, Shruti Rai learned that despite the finance sector being perceived as ‘boring’, it was also a platform from which to do a lot of good. If implemented in the right way, financial apps can be used to increase the well-being of not just the people using them but the wider society and the planet as a whole. When the opportunity arose for Shruti Rai to get involved with a new digital banking app offering an exclusive range of financial services focused on enabling, rewarding, and inspiring users to make more conscious purchasing decisions, it was the obvious choice. Shruti Rai looks forward to using her position to steward many more women into finance and tech.