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Wednesday, March 19, 2025
Sheraz Dar | CEO at CreditLadder | Fintech Finance
PROFILE Significant experience within the digital space, including a range of leadership, investment, advisory and NED positions. Career began within FMCG Marketing - I loved it, and this has set the foundations for my career. I can build a brand, having launched a pretty successful one from scratch (J20) as well as driving growth of existing brands and businesses. Experience: - Britvic + Pepsi - Cadbury - Orange - Daily Mail General Trust (FindaProperty & Primelocation) - blinkbox music - Quidco - Open Rent - eMoov - CreditLadder - CEO at CreditLadder. A B2C and B2B UK FinTech focused on financial fairness and well-being. Led businesses and Marketing departments within the digital space - both established & start-ups. This is one of the best things I ever did - profile interview in Marketing http://www.marketingmagazine.co.uk/article/1316388/i-learned-three-months-three-years-corporate-shackles-start-up. I'll tell you why if I ever meet you. - Led the Marketing Department at Digital Property Group (PrimeLocation.com and FindaProperty.com) - across all disciplines and a member of the Leadership Team - NED & Investor at openrent.co.uk - Investor & former NED at emoov.co.uk - Launched J20. With retail sales over £250m - one of the most successful FMCG brand launches in the past 20 years Currently advising & invested across a range of digital businesses Specialties: - Strategy - Digital - Brand building - Advertising - Entrepreneurial approach - P&L focus - Portfolio Management - CRM - Acquisition - PR

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