FF News Logo
Thursday, October 02, 2025
FF Awards Leaderboard Banner
Samantha Seaton

About Samantha Seaton

https://www.moneyhub.com/
Samantha Seaton is an internationally-recognised fintech pioneer, a thought leader on diversity and inclusion, and a champion of financial wellness. She is the CEO of Moneyhub, the award-winning Open Banking, Open Finance, and Open Data platform that transforms data into personalised digital experiences and initiates payments. She joined Moneyhub following a distinguished career at Willis Towers Watson and at fintech eValue. Sam is passionate about the power of technology to improve financial wellbeing for all, and is one of the ten industry representatives in the steering group on the Money & Pensions Service’s Pensions Dashboards Programme (PDP). She is also a Non-Executive Director at the Charities Aid Foundation Bank and at The Investing and Saving Alliance (TISA), and represents the UK and Europe as a Non-Executive Director on the Financial Data and Technology Association’s (FDATA) Global Board. Samantha Seaton has worked in Fintech for longer than she'd care to let on, moving from pure technology to the board, with a passion and focus on harnessing the power of tech to benefit the end consumer that has never wavered. She believes it's fair to say that consumers are suffering an engagement crisis when it comes to their finances. It worries her that unless businesses and policymakers pick up the reins, we may become a nation that can't afford to grow old gracefully. She is thrilled to be running Moneyhub, a Fintech with teeth! Meaningfully taking action, focused on solving genuine problems, achieving real-life goals, and always through a consumer lens."

News