About Russell Prince-Wright

Over 20 years commercial experience in Enterprise software solutions and services, helping leading international vendors establish and grow their European business. Major account wins across all sectors, as well as developing relationships with OEM, reseller and service partners. Strong sales leadership qualities combined with sound technical, communications and negotiation skills.
Success in building effective regional teams, penetrating new territories, developing new business and growing existing accounts.
Specialties: Enterprise solutions sales in Digital Personalisation, Social Media Analytics, Big Data Analytics, Text Mining, High performance Databases and Advanced Data Visualisation.
Most recently I was in digital customer engagement solutions – helping Retail Banks and Card Issuers improve customer satisfaction and reduce costs, by delivering a completely personalised digital banking experience,