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Wednesday, October 08, 2025
ITC Vegas
Roi Agababa

About Roi Agababa

http://www.novideasoft.com/
Insurance technology entrepreneur Roi Agababa is the founder and CEO of Novidea, a provider of data-driven and SaaS technologies and best practices to insurance distribution professionals and their customers. The company serves global brokerages, agencies, bancassurance and corporate risk managment operations servicing more than 10M policies worldwide. Roi Agababa is the entrepreneurial mind, founder and CEO behind Novidea. With a long and distinguished career in business intelligence and software integration for global organizations, Roi saw the need for a unified, end-to-end data driven platform designed specifically for insurance professionals. Prior to this Mr. Agababa was a senior executive with SRL software group, where he held a number of senior management positions, most notably as the global Vice President for Research and Development and the Managing Director of SRL Tech. Novidea consolidates all front- and back-office data and workflows into a unified view, providing real-time visibility and actionable intelligence into the entire customer journey. The Novidea platform enables top-tier global brokerages, agencies, MGAs, bancassurance and corporate insurance operations to optimize every customer interaction, expose missed sales opportunities for revenue and growth, and dramatically improve profitability and competitiveness. Novidea is revolutionizing the working patterns in insurance distribution, enabling unprecedented growth for the industry. The company has offices in the UK and US, with R&D based in Israel. Roi Agababa has a strong background in software development and business intelligence. Roi began their career as a Team Lead in the Israeli Intelligence Corps from 1997 to 2003. After their military service, they joined SRL as the VP of Development, where they successfully grew the company from 50 to 160 employees. In this role, they oversaw software projects and consultations for approximately 250 company customers in Israel, China, England, and Belgium. Agababa also led the research and development of advanced software solutions and expanded the company's specialization in advanced technological fields. In 2010, they founded Novidea, where they currently serve as the CEO. Roi Agababa obtained a Bachelor's degree in Business Management from Colman during the years 2006 to 2008.

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