About Richard Parfitt

All round insight specialist with experience in all the constituent areas - analysis, modelling, campaigns, research and the technical capabilities to deliver these. Strong consultancy skills to recommend best practice in these disciplines. Highly skilled at the business / technical interface, e.g. interpreting raw data for a senior business audience, gathering business requirements for IT projects. Extensive and varied technical experience, especially using SAS. Specialties: Analytical CRM Marketing Campaign Management Database Design