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Rich Bayer

Rich Bayer

Rich Bayer is EVP, Country Manager and Head of Sales, U.K. & EU at Afterpay.

Rich Bayer has featured in 6 news stories on FF News since 2023, most recently "The Rise of the Intentional Shopper: How AI and Cost-of-Living are Reshaping UK Retail" (3 November 2026).

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