Rich Bayer

Rich Bayer is EVP, Country Manager and Head of Sales, U.K. & EU at Afterpay.
Rich Bayer has featured in 6 news stories on FF News since 2023, most recently "The Rise of the Intentional Shopper: How AI and Cost-of-Living are Reshaping UK Retail" (3 November 2026).
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Latest news mentioning Rich Bayer
- The Rise of the Intentional Shopper: How AI and Cost-of-Living are Reshaping UK Retail 3 November 2026 Merchants Eye
- Clearpay Invests Big in Global Brand Platform 'It’s About Time' to Redefine BNPL 2 November 2026 Merchants Eye
- Louis Theroux Joins Clearpay for Exclusive 'Clearpay Conversations' Event in Mayfair 30 October 2026 Merchants Eye
- UK BNPL Regulation Takes Effect: Clearpay Data Shows 77% of Consumers Support New Rules 15 July 2026 Merchants Eye
- Clearpay Announces Launch of New Customer-controlled “spend cap” Feature 6 August 2025
- Clearpay reveals 1 in 3 British adults embrace BNPL, with nearly four in five finding it helpful in reducing financial stress 18 October 2023