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Visa Study Reveals How Malaysian Gen Zs Balance Family Values, Digital Ambitions and Real-World Pressures

September 18 2025

Visa Malaysia, a world leader in digital payments, today released findings from its Gen Z Decoded study, revealing how Malaysia’s 7.7 million individuals between the ages of 14 and 27 – representing 23 per cent of the country’s population – are reshaping financial habits, brand loyalty, and digital lifestyles.

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