About Natalie Williams

Natalie Williams leads marketing across EMEA for global financial platform, Airwallex. In her current role, Natalie heads up a team with a focus on brand, demand generation, acquisition and retention, to accelerate the growth of Airwallex across the EMEA region. Before joining Airwallex in 2022, Natalie led marketing and growth at startups and scaleups across both B2B and B2C in various industries including consumer audio, revenue-based funding and autonomous vehicle technologies, having started her career at retailer GAP and Xerox. Passionate about tech startups, in her spare time Natalie supports small businesses and mentors talent across sales, growth and marketing. Her expertise spans across the marketing funnel, utilizing a blend of channels to drive growth, including organic, paid, online, offline, brand, sponsorship, ABM, partnerships, community, sales, growth, lifecycle, SEO, affiliates and influencer strategies, social media, content, PR, and events. Natalie Williams thrives in agile, commercially driven settings where she can bring ideas from concept to reality, leading teams to achieve growth through optimizing continuous channels and launching impactful global, integrated marketing campaigns. Target-driven, she has extensive experience in improving brand metrics and share of voice, as well as commercial metrics to drive MQLs, build pipeline and gross profit, and optimize CAC and LTV.