About Nancy Gordon

Nancy Gordon is an accomplished Senior Executive with meaningful experience in Data Ecosystems, Financial Services, and Loyalty Marketing. Her expertise is rooted in value proposition creation, product management, and go-to-market implementation. Nancy Gordon is an action-oriented self-starter who motivates, influences, and builds consensus amongst colleagues and diverse stakeholder groups. By crafting narratives, she inspires a shared vision for new operating models that motivate others to act. A proven leader of multidisciplinary professional teams, she enjoys coaching and mentoring others to realize their potential. Nancy is keen on harnessing emerging technologies and data-driven insights to drive business outcomes. Nancy Gordon has deep and unique expertise in Loyalty and Rewards, Digital/Crypto Assets, and AI/Data Ecosystems across companies ranging in size from early-stage startups to large public companies. A visionary and recognized thought leader in Loyalty, her expertise is rooted in value proposition creation, product management/development, go-to-market implementation, and P&L management. During her tenure as EVP of Customer Loyalty Assets at Citi’s Global Consumer Group, Nancy launched and grew the ThankYou Rewards Program into a billion-dollar business.  Nancy Gordon is a passionate and hands-on leader known for taking ideas from concept through execution with meaningful top and bottom-line impact. With a proven ability to build consensus amongst colleagues and inspire a shared vision for new operating models, Nancy drives stakeholder value across stakeholder groups. Nancy Gordon is the Chief Business Officer of Bakkt Loyalty Solutions, a leading SaaS platform that provides embedded loyalty capabilities for enterprise clients to acquire, re-activate, and engage their customers.  Nancy has direct oversight over the P&L, digital properties, customer call centers, as well as the product, technology, operations, and client success teams.  Nancy is a member of the Executive Team and was accountable to the Board as Bakkt went public on the NYSE in 2021.  Nancy brings to Bakkt substantial experience in Customer Engagement, Loyalty & Rewards, Web 3 & Crypto, AI & Data Ecosystems as well as Payments, TradFi & FinTech through her advisory practice and roles at companies ranging in size from early-stage startups to large enterprises including EY, JP Morgan Chase and Citi.