About Meredith Kokos

Dynamic, data-driven digital strategist and certified marketer/Yale MBA with experience finding actionable insights to drive greater profits and improve customer experience. ✓ Audience Growth Marketing across channels: Earned (SEO, Content Growth, Direct, Email) and Paid (Ad Networks, SEM, Facebook, etc.) ✓ Testing + Optimization - conversion rate, creative, messaging, user flows, etc. ✓ Data-Driven Insights leading to Action ✓ Leadership and Team Management ✓ Strategic Planning ✓ Data Science and Analytics Team Management ✓ HubSpot Certifications in Social Media Marketing and Content Marketing ✓ Qualities: Effective, Efficient, Enthusiastic, Resilient, Creative, Innovative, Collaborative, Adaptive, Inquisitive Keywords: Digital Strategy | Digital Marketing | Inbound Marketing | Content Marketing | Conversion Rate Optimization | Design Thinking, Customer Experience | Audience Growth and Acquisition | Audience Engagement | Digital Optimization | Consumer Strategy | Customer Segmentation | Competitive Analysis | Digital Analytics | Website Optimization and Testing | A/B and Multivariate Testing | Excel | Tableau | Strategic Planning | Decision Trees/Decision Analysis | Presentations to C-Suite | Predictive Modeling | Data Lake and Data Integration | Conversion Rate Optimization | Data Management Platforms | Customer Data Platforms | Survey Research | Primary/Secondary Research | Data Science | Digital Customer Acquisition Vendors/Media: Adobe Audience Manager/SiteCatalyst/Ad Hoc Analytics | BlueConic| Optimizely | Outbrain/Taboola | Facebook | YouTube | Google Display Network Inbound Marketing | Google Analytics/Data Studio | ComScore/Nielsen | HubSpot Certifications in Social Media/Content Marketing | Unbounce (landing page creation)