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Meredith Kokos
Head Of Marketing
About Meredith Kokos
Dynamic, data-driven digital strategist and certified marketer/Yale MBA with experience finding actionable insights to drive greater profits and improve customer experience.
✓ Audience Growth Marketing across channels: Earned (SEO, Content Growth, Direct, Email) and Paid (Ad Networks, SEM, Facebook, etc.)
✓ Testing + Optimization – conversion rate, creative, messaging, user flows, etc.
✓ Data-Driven Insights leading to Action
✓ Leadership and Team Management
✓ Strategic Planning
✓ Data Science and Analytics Team Management
✓ HubSpot Certifications in Social Media Marketing and Content Marketing
✓ Qualities: Effective, Efficient, Enthusiastic, Resilient, Creative, Innovative, Collaborative, Adaptive, Inquisitive
Keywords: Digital Strategy | Digital Marketing | Inbound Marketing | Content Marketing | Conversion Rate Optimization | Design Thinking, Customer Experience | Audience Growth and Acquisition | Audience Engagement | Digital Optimization | Consumer Strategy | Customer Segmentation | Competitive Analysis | Digital Analytics | Website Optimization and Testing | A/B and Multivariate Testing | Excel | Tableau | Strategic Planning | Decision Trees/Decision Analysis | Presentations to C-Suite | Predictive Modeling | Data Lake and Data Integration | Conversion Rate Optimization | Data Management Platforms | Customer Data Platforms | Survey Research | Primary/Secondary Research | Data Science | Digital Customer Acquisition
Vendors/Media: Adobe Audience Manager/SiteCatalyst/Ad Hoc Analytics | BlueConic| Optimizely | Outbrain/Taboola | Facebook | YouTube | Google Display Network Inbound Marketing | Google Analytics/Data Studio | ComScore/Nielsen | HubSpot Certifications in Social Media/Content Marketing | Unbounce (landing page creation)