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Melanie Siewert
Chief Marketing Officer, Global Head of Marketing, Brand and Design
About Melanie Siewert
Strategic Marketing Executive, Brand Evangelist and Growth Catalyst with a depth of experience in B2B marketing, financial services and payments.
I drive competitive advantage by creating world-class brands through innovative marketing, developing breakthrough ways to promote customer engagement, retention, and loyalty and building customer-centric culture.
I combine core marketing strategy with customer experience to deliver improved customer lifetime value.
I value strong relationships and work hard to be a partner, advisor and leader.
I love…
customers, winning, solving problems, building teams, helping others achieve great things, all thing global.
I always look for creative solutions to problems and learn quickly in any new setting.
I believe in authenticity, positive intent and in being inclusive. I know humor and fun can make the worst day better and treating others with kindness and respect will always come back to you.
The world is changing so quickly–how we shop, how we interact with brands and what we value is changing. I am really good at interpreting those changes and creating strategies that maximize the opportunity to win.
LEADERSHIP STRENGTHS & CORE COMPETENCIES
• Strategic Marketing Planning
• Sales Enablement
• B2B, B2C and B2B2C marketing
• Strategy Development
• Project Management
• Analytics & Segmentation
• Content Marketing/Account Based Marketing
• Customer Experience Management
• Brand Management
• Marketing Communications
• Customer Insights/ Market & Competitive Intelligence
• Digital/performance Marketing
• Full-funnel Lead Generation
• Cross-cultural leadership
• Global business
Financial Services
Payments
FinTech