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About Matt Cockayne

https://www.unbiased.com/

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Unbiased research shows UK financial advisers rank AI as both the biggest challenge and opportunity, with only 39% currently using it but over half seeing growth potential in marketing, planning, and client engagement.

AI Tops List of Financial Adviser Concerns – but Adoption Remains Low

August 22 2025

New research by Unbiased, the UK’s leading financial advice platform, reveals that financial advisers see artificial intelligence (AI) as both the biggest challenge and one of the biggest opportunities facing the industry - yet most are still not using it.

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