" class="no-js "lang="en-US"> Marc Butterfield - Fintech Finance
Thursday, October 06, 2022
Marc Butterfield | Sr. Vice President at First National Bank of Omaha | Fintech Finance

Marc Butterfield

About Marc Butterfield

I am both the co-owner of Eleven19 (Creative Agency) and the SVP of Innovation & Disruption at FNBO, the largest privately held bank in the United States.

I am accountable for accelerating innovation throughout the enterprise, identifying disruptive business model threats to financial services, establishment & creation of new business models and fintech engagement. I am also responsible for leading change management and strategic thought leadership to drive process and cultural evolution necessary for effective innovation practices.

Skills Summary

Entrepreneurial and driven Chief Innovation Officer with nearly 20 years of industry expertise, focusing in fintech, digital banking and consumer lending.

Established & managed numerous new and disruptive business models within blockchain, digital banking and unsecured lending. Proven networking skills with Executives, VCs, LPs and startups.

Professional Accomplishments

Led the organization in the delivery of the Bank’s digital experience, and manages the digital payments landscape. This included P&L accountability for FNBO Direct, assessing and benchmarking current digital capabilities, identifying and prioritizing key gaps, and demonstrating cost/benefit rationale for investments.

Accountable for $500 million unsecured lending P&L and new product development for all consumer lending partnerships.

Led cross-functional team to develop new segmentation and marketing strategies responsible for increasing ROI of direct marketing campaigns from 21% to 62%.

Managed all aspects of $12 million annual marketing budget, including planning, execution, and analysis of direct mail segment

Set corporate record for number of new accounts booked from a single campaign due to development of new product pricing strategies and increasing customer universe from 2.5 million to 10 million

Successfully navigated the Credit Card Division’s credit risk group through the worst economic recession since The Great Depression

Redesigned the entire credit line management strategy using trigger-based events and a new economic-based segmentation scheme

Achievement / Awards

2009 Recipient of the Key to the City of Omaha

Led the 2009 Card Special Asset Team tasked with developing a company-wide reduction in high-risk balances

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Marc Butterfield

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First National Bank of Omaha