About Mansi Chopra

Mansi Chopra has spent 12 years working as a marketer in media, tech, and payment companies. Over the past 6 years, she has worked with 2 different payment startups, one of which is a unicorn now, shaping their brand narratives and driving strategic growth for businesses. Her expertise in payment and tech marketing includes building strong brand iden2tities, driving customer acquisition, and ensuring customer loyalty. Working with these startups has also allowed her to work on innovative marketing campaigns, with a keen focus on digital and integrated marketing. Her marketing approach is rooted in understanding the customer and delivering value through the power of storytelling and insight-driven decision-making, which ensures that she can achieve the ultimate twin goals of business growth and brand love. Career Highlights include: Building foundations of scalable lead generation, field marketing & partner marketing at Thunes, which led to a 2.4x increase in lead conversions. Built the brand InstaReM and achieved 10x growth in revenue in the 1st year itself. Led Google's social impact campaigns such as Getting Indian Businesses Online, Helping Women Get Online, and Doodle for Google, transforming how people interact with the internet today. Mansi Chopra, based in Singapore, is currently a Marketing Director at Thunes. Mansi Chopra brings experience from previous roles at Singapore FinTech Association (SFA), Thunes and NIUM. Mansi Chopra holds a 2007 - 2010 Bachelor of Arts in Media Studies, Communication @ Jagannath Institute of Management Sciences. With a robust skill set that includes Strategic Planning, Event Management, Direct Marketing, Marketing Research, Brand Management and more.