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About Louise Bastock

https://www.finder.com/

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Finder research shows 96% of Brits failed to identify all real vs deepfake celebrity videos, highlighting rising AI fraud risks, with Tom Cruise and Dua Lipa clips causing most confusion.

The Rise of AI Scams: Less Than 4% of Brits Can Identify Real Videos vs Deepfake Ones

September 2 2025

When shown a series of 8 short video clips featuring both real and deepfake celebrities, only 3.7% of Brits were able to correctly identify them all.

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1-in-8-Brits-Turned-to-BNPL-for--the-First-Time-Last-Year-Despite--Delay-in-Regulations-Until-2026

1 in 8 Brits Turned to BNPL for the First Time Last Year Despite Delay in Regulations Until 2026

February 4 2025

The popularity of buy now, pay later (BNPL) in the UK shows no signs of […]

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Digital-Banking-Numbers-Surge--for-2nd-Year-in-a-Row,-with--Better-Interest-Rates-Leading--the-Charge

Digital Banking Numbers Surge for 2nd Year in a Row, with Better Interest Rates Leading the Charge

January 14 2025

Digital-only banking use has grown for the second year in a row, according to new […]

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1-in-3-Brits-Have-Hidden-Important-Financial-Information-from-Their-Partner

1 in 3 Brits Have Hidden Important Financial Information from Their Partner

October 18 2024

A third of Brits (34%) – an estimated 18.5 million people – have withheld important […]

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