Public Launches Fully Customizable Direct Indexing
October 2 2025
Public, the platform for long-term investing, announces that members can now build their own direct index from a wide range of foundational indices. Direct indexing is a strategy where, instead of investing in a derivative of the index, such as an ETF, investors own each stock in the index directly, enabling automated tax strategies and personalization of the index. Members can access over 100 different indices from Solactive and S&P® to directly own and customize their holdings to their liking, as well as optimize for tax savings through tax-loss harvesting.