About Leeya Hendricks

I am a designated chartered marketer and Fellow of the Institute of Chartered Marketing, a global marketing and communications strategist, digital driver and a sustainable marketing leader. I am a commercial B2B marketer, with strong creative expertise - a measured combination to drive results for business growth and innovation. Global CMO for Delta Capita and Prytek, Prytek is a technology corporation which runs a number of verticals and Delta Capita is the financial services division of Prytek. A member of the Executive Committee, I provide leadership and strategic direction across international markets, M&As and impactful demand generation and revenue generating initiatives. I am responsible for scaling channels and work with the Board to create new opportunities to grow the business. I have held senior executive positions and been responsible for global portfolios for renowned digital agencies, global information technology, management consulting firms. Astute at developing marketing strategies to meet business demand, from customer insight development to translation of marketing opportunities into strategies across business development, marketing and communications. Key focus areas in my career has been customer acquisition and enhancing customer experience in the mature markets and identifying gaps in the growth markets for business success. This has been underpinned by experienced line management, developing global marketing teams, virtual teams alike, setting a marketing vision designed to deliver the business brand promise and execute marketing strategies within fast growing SMBs and complex matrix multinational organisations. Staying relevant and being versatile is my driving force. I am a change agent with a depth of digital and technical expertise, coupled with high business acumen and an eye for detail. Proven to deliver marketing transformation and accelerate marketing ROI in challenging markets, I deal well with the pace of change in technology, I am adaptable and flexible. I believe the best results are achieved by collaborating and breaking down silos. I have an insatiable thirst for knowledge. My mantra, ‘stay ever curious’. Areas of expertise: B2B Marketing, Customer Experience, Sustainable Marketing, Growth Marketing, Brand Strategy & Innovation, Content Marketing, Financial Technology Marketing.