About Justin Fay

My entire career at BNY Mellon’s Pershing has been built on a small piece of advice from my father on the eve of my first day of work: “Be ready to learn and work hard.” Today, I’m constantly studying the markets, listening to what our clients need and want, and driving our product strategy to deliver. And always thinking back to Dad’s wise words.

As the Director of Product Management for Alternative Investments, Exchange-Traded Funds (ETFs) and our asset management account, Corestone™, I’m responsible for making sure these products and platforms lead our industry in functionality, flexibility and fullness of investment offerings available to Pershing broker-dealer and RIA client firms.

I began my career in Mutual Fund Operations at Pershing so I understand the mechanics of our systems from the inside out. As my responsibilities grew, I had the opportunity to take on new roles and expand my interaction with clients, provider firms and advisors. I’ve been fortunate to work with many talented and focused associates across the enterprise in building some of the company’s most innovative efforts, most recently the creation of our no-transaction-fee ETF platform, FundVest® ETF.

I was initially drawn to Pershing for the same reason I’m here nearly 20 years later: the people. It’s refreshing to come to work every day and be surrounded by smart, hard-working colleagues who want to provide the best products and services for our clients.

Outside of the office, I’ve represented Pershing on SIFMA’s Alternative Investment and ETF Roundtables for the last five years. I’m also a frequent speaker at industry events and often quoted in trade publications.

On the weekends I enjoy spending time with my wife and three children who keep us constantly on the run…but in a good way.