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About Julie Nestor
https://www.mastercard.com/global.html
Julie Nestor, Experienced Chief Marketing Officer with a background in designing and running loyalty and rewards programs and leading marketing through the funnel from awareness to advocacy.
Change agent with experience in leading digital transformations across organisations improving UX for customers to increase product and brand engagement.
Expert relationship management skills and responsible for large negotiations with loyalty and airline partners for American Express including David Jones, Qantas, Velocity, Air NZ. Launched the first subscription loyalty program for eBay Australia to retain market leading position.
Accountable for providing strategic direction in the development of brands and bringing that to life for consumers
Julie Nestor's Career highlights include:
- Over 20 years spearheading full funnel marketing programs for Fortune 500 companies
- Winning American Express Hall of Fame award for consistent and superior leadership
- Transforming the marketing mix for eBay from bottom of funnel to full funnel marketing to help support its market leading position in face of Amazon's entry to Australia
- Being the first credit card issuer to launch mobile payments in Australia in partnership with Apple Pay, Google and Samsung
- Developing American Express's suite of lounges across entertainment and airport sites across Australia
- Being part of the digital transformation team at American Express - re-imaging the App (top in it's category), launching the American Express digital offers eco-system, launching digital cards in retail environment and offering Rewards Points as currency through the launch of Pay with Points
- Building the first financial services & retail co-branded product with David Jones that delivered over 20% of total Australian credit card apps in year 1
- Delivering double digit revenue and profit growth for the Amex Insurance business in JAPA region
Specialties: Brand and customer strategy, Direct & Digital Marketing, Partner Management, P&L Ownership, Product Development, Regional strategy, Loyalty programs.
Julie Nestor leads Mastercard’s Integrated Marketing and Communications (IMC) team, which plays a critical role in building and maintaining corporate reputation, as well as bringing Mastercard’s brand promise to life for banks, fintechs, governments, merchants, consumers and other stakeholders. She is also a member of Mastercard’s Asia Pacific Leadership Team and Global Marketing & Communications Leadership Team.
As the head of IMC, Julie brings to bear her diverse marketing experience across the Asia Pacific region to deepen consumer engagement through Priceless – Mastercard’s long-standing marketing platform. Through digital-first approaches, major sporting and entertainment sponsorships, multisensory branding and experiential marketing, her team strives to demonstrate Mastercard’s value in bringing the power of connected commerce to life.
Originally from Sydney, Julie’s 25-year career has seen her leading marketing teams across Asia Pacific in the financial services, technology, and hospitality industries, including 13 years at American Express in Australia and Hong Kong SAR, and stints at Hilton and eBay. Prior to joining Mastercard, she was chief marketing & experience design officer, Asia, at Manulife Asia Pacific.
Julie Nestor has a long track record of leading successful teams and prides herself on nurturing an inclusive, highly engaged team culture. She is currently based in Singapore.
