" class="no-js "lang="en-US"> Jon Prideaux - Fintech Finance
Thursday, May 30, 2024
Jon Prideaux | Boku Inc | Fintech Finance

Jon Prideaux

Non Executive Director

About Jon Prideaux

At BOKU, we help people around the world buy things with the one device they never leave behind. We can put a charge on 4bn mobile phone bills. That’s more users than Visa and Mastercard combined. Transacting is a cinch — all you need to know is your phone number. It’s no surprise that Merchants that accept Boku sell more stuff. As Merchants like Facebook, EA, Spotify and Sony can attest.

I was first involved with ecommerce as the founding EVP for Visa Europe’s ecommerce division,Virtual Visa back in the late 90s. In that role and subsequently as EVP, Products and Marketing, I was involved with most new developments in the cards industry over the last 15 years or so: Some worked: Chip and PIN, Visa Electron, V PAY. Some didn’t: Visa Cash, SET. On some the jury’s still out: Verified by Visa (3-D Secure), contactless cards.

I’m a hands on Executive as comfortable with the nuts and bolts of Operating Regulations as with strategy. I was the Chairman of Visa’s Compliance Committee for seven years.

I was Deputy CEO at SecureTrading Group, one of the UK’s leading PSPs. During my tenure, we were able to more than double revenues and quadruple profits.

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Related Company

Boku Inc