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Monday, December 04, 2023
John Berry | Chief Executive Officer at Efma | Fintech Finance

John Berry

Chief Executive Officer

About John Berry

A renowned International Retail Banking expert in the delivery of transformational customer centric change, focused on delivering significant performance uplift through forensic focus on People; Products; Processes and particularly Distribution.

Experience drawn from past management of a major retail bank and subsequently delivering transformational value adding project driven change in addition to specialised training programmes for numerous major banks in Europe, Middle East, Asia, Russia, India, Pakistan, Africa, Korea, Vietnam, Australia.

Has successfully published work on front line retail banking performance as well as achieving international recognition for delivering innovation in distribution and marketing

A leading “Customer Experience” specialist – running the unique “Customer Experience Store Tour” (a must for bankers wanting to change their business culture). The tour has operated in markets as diverse as London, Nairobi, Hanoi, Paris, Moscow, Istanbul, Hong Kong & Kuala Lumpur

Sales Expert frequently delivering performance uplifts in excess of 30%+ . Focus on Customer Insight Ethnographic Research to find change needed to help customers “buy” more of a companies products and services

A leading knowledge expert in innovation & emerging trends impacting future retail banking strategy especially digital, social, mobile & other distribution changes; marketing innovation needs; people development (at all levels) as well as compliance & governance impacts

Focused on improving people performance – through group & individual training programme design & delivery, coaching & performance psychology in commercial & educational fields

Acknowledged as a leading bank trainer for many leading global brands

Specialties: Retail Bank Training, Transformation and Culture Change Specialist including Customer Experience/Sales/ Digital Innovation/Branch Distribution/Marketing/Strategy/Empowerment/Design/Branding/Incentives/Behaviour&Performance Management.

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John Berry

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